Question 1a Social networking sites (SNS) can enhance social ties among users who identify with one another
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Question 1a
Social networking sites (SNS) can enhance social ties among users who identify with one another either through business or social interactions. Explain the central role and function of SNS in modern society and distinguish SNS from social media.
Question 1b
The Uses and Gratifications Theory (UGT) is audience-centric and focuses on what people do with media rather than how people behave when consuming media. It is especially applicable in the context of both social media adoption and the consumption of social media content. Explain any FIVE gratifications that social media users would receive, and discuss the FIVE types of social media content, with relevant examples.
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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