Question: Question 1(A+B+C/D/E): 15% (max 2 pages) A. Develop one Innovative Product Development strategy (for your TG) under your Brand (mention against your name) following the

Question 1(A+B+C/D/E): 15% (max 2 pages) A.

Question 1(A+B+C/D/E): 15% (max 2 pages) A. Develop one Innovative Product Development strategy (for your TG) under your Brand (mention against your name) following the disruption type (A1/2/3/4) mention against your name. Add visuals of your product and classify your functional and emotional USPs among core, tangible and augmented levels in a table. (3+4=7%) A1: Multibranding: Current Product Core Augmented Line at current price range. Functional Features and A2: New Brand: New product Line at Benefits current price rage. Emotional Benefits A3: Multibranding: Current Product line but High end entry A4: New Brand: New product Line but Low end entry B. Develop a Brand Name Logo for your new brand following the listed array of brand (B1/2/3/4/5) mentioned against your name. Briefly justify your new brand name. (5%) B1: Endorsed: Linked Name Sandalina Skin B2: Endorsed: Token Care Products B3: Sub Brand: Master as the driver company name B4: House of Brand: Shadow B5: Endorsed: Strong Endorsement Answer any one (as listed against your name) from C/D/E: C. Develop one Segmented Pricing Strategy following the listed topic (C1/2) mentioned against your name. (3%) C1: Customer: Demographic C2: Customer: Behavioral D. Develop one Chasm Crossing strategy for your new brand following the listed type (11/2/3) against your name. (3%) D1: Invasion (partnership) D2: Invasion (whole product) D3: Bowling Alley E. Develop a Distribution Navigation strategy for your new brand following the navigation type (E1/E2/E3/E4) mentioned against your name. (3%) E1: Range E2: Reach E3: Richness E4: Affiliation Question 1(A+B+C/D/E): 15% (max 2 pages) A. Develop one Innovative Product Development strategy (for your TG) under your Brand (mention against your name) following the disruption type (A1/2/3/4) mention against your name. Add visuals of your product and classify your functional and emotional USPs among core, tangible and augmented levels in a table. (3+4=7%) A1: Multibranding: Current Product Core Augmented Line at current price range. Functional Features and A2: New Brand: New product Line at Benefits current price rage. Emotional Benefits A3: Multibranding: Current Product line but High end entry A4: New Brand: New product Line but Low end entry B. Develop a Brand Name Logo for your new brand following the listed array of brand (B1/2/3/4/5) mentioned against your name. Briefly justify your new brand name. (5%) B1: Endorsed: Linked Name Sandalina Skin B2: Endorsed: Token Care Products B3: Sub Brand: Master as the driver company name B4: House of Brand: Shadow B5: Endorsed: Strong Endorsement Answer any one (as listed against your name) from C/D/E: C. Develop one Segmented Pricing Strategy following the listed topic (C1/2) mentioned against your name. (3%) C1: Customer: Demographic C2: Customer: Behavioral D. Develop one Chasm Crossing strategy for your new brand following the listed type (11/2/3) against your name. (3%) D1: Invasion (partnership) D2: Invasion (whole product) D3: Bowling Alley E. Develop a Distribution Navigation strategy for your new brand following the navigation type (E1/E2/E3/E4) mentioned against your name. (3%) E1: Range E2: Reach E3: Richness E4: Affiliation

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!