Question $20(2$ points$)$

You probably know Johnson & Johnson for its many iconic consumer health brands,

maybe BAND$-$AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol

pain reliever. But did you know that the substantial bulk of J&J$\text{'}$s revenue comes from

its pharmaceuticals and medical devices businesses? This is an example of $($a$)$

A$)$ strategic planning

B$)$ business portfolio

C$)$ market segmentation

D$)$ mass marketing

E$)$ SWOT analysis