Question: Jou probably know Johnson & Johnson for its many iconic consumer health brands, maybe BAND - AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol

Jou probably know Johnson & Johnson for its many iconic consumer health brands, maybe BAND-AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol pain reliever. But did you know that the substantial bulk of J&J's revenue comes from its pharmaceuticals and medical devices businesses? This is an example of (a)
A. market segmentation
B. business portfolio
C. mass marketing
D. SWOT analysis
E. strategic planning
Jou probably know Johnson & Johnson for its many iconic consumer

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