Question: You probably know Johnson & Johnson for its many iconic consumer health brands, maybe BAND - AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol
You probably know Johnson & Johnson for its many iconic consumer health brands, maybe BANDAID brand adhesive bandages, Johnson's baby shampoo, or Tylenol pain reliever. But did you know that the substantial bulk of J&Js revenue comes from its pharmaceuticals and medical devices businesses?
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Part
A
SWOT analysis
B
mass marketing
C
strategic planning
D
business portfolio
E
market segmentation
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