Question: You probably know Johnson & Johnson for its many iconic consumer health brands, maybe BAND - AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol

You probably know Johnson & Johnson for its many iconic consumer health brands, maybe BAND-AID brand adhesive bandages, Johnson's baby shampoo, or Tylenol pain reliever. But did you know that the substantial bulk of J&J's revenue comes from its pharmaceuticals and medical devices businesses?
This is an example of(a)_______.
Question content area bottom
Part 1
A.
SWOT analysis
B.
mass marketing
C.
strategic planning
D.
business portfolio
E.
market segmentation

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