While there are many routes to competitive advantage, the two biggest factors that distinguish one compe another are

whether a company can offer the lowest possible prices and whether the company can get the best suppliers in the

whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales anc

whether a company's target market is broad or narrow and whether the company is pursuing a low$-$cost or differenti

whether a company can build a brand name and an image that buyers trust.

$q,$ whether a company's overall costs are lower than competitors' and whether the company can achieve strong produ