While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive, strategy from another are

A$)$ whether a company can build a brand name and an image that buyers trust.

B$)$ whether a company's target market is broad or narrow and whether the company

s pursuing a low$-$cost or differentiation strategy.

C$)$ whether a company can achieve lower costs than rivals and whether the company s pursuing the industry's sales and market share leader's role.

D$)$ whether a company can offer the lowest possible prices and whether the company an get the best suppliers in the market.

E$)$ whether a company's overall costs are lower than competitors' and whether the ompany can achieve strong product differentiation.