QUESTION $2[10$ MARKS$]$

The vision and mission of Sunflower desserts, a local company, supported by LEA are stated

below.

Vision $$ To be recognized as a globally competitive franchise.

Mission $$ Reinventing the Dessert experience through creativity.

DEGREE Sessional Structured Timed Assignment

July$-$December BSP$731$ Strategic Planning

$$ BOU $2023$ Page $3$ of $6$

a$.$ Using the Balanced Scorecard methodology, identify key performance indicators for each

of the four $(4)$ perspectives $$ Financial, Customer, Innovation and Learning, and Internal

Business Processes. $(4$ marks$)$

b$.$ Nametso Senwelo, founder of Sunflower Desserts, reviewed performance her business and

observed the following for the past financial years:

$$ High growth and low market share product offerings.

$$ She needs a lot of cash needs but is currently generating little cash

$$ She needs to increase the market share

Give Nametso advise on how to grow her company's market share and turn it into a "Star" using

the BCG matrix. $(6$ marks$)$

QUESTION $3[10$ MARKS$]$

a$.$ Distinguish between tangible and intangible resources for a brick moulding firm situated in

Oodi village. $(4$ marks$)$

b$.$ Peter Drucker is quoted as having once said $$Culture eats strategy for breakfast$.$ Outline the

shared values, norms and beliefs have contributed to the success or failure of your

organisation$$s strategy? $(6$ marks$)$