QUESTION $2\mathrm{.}1$

$(12$ marks$)$

Business$-$to$-$business buying $($B$2$B$)$

Europcar wants to buy a fleet of new vehicles to expand its operations in South Africa. There are several stages in the process that the company should follow when purchasing new vehicles. Advise Europcar about the six $(6)$ stages in the business$-$to$-$business buying process that it should follow when purchasing a new fleet of vehicles $(12$ marks for practical application$).$

$5$