Question: Question 2 1 3 pts 5 5 Spotify Wrapped is a yearly program where Spotify users get an overview of their listening activity for the

Question

21

3

pts

55

Spotify Wrapped is a yearly program where Spotify users get an overview of their listening activity for the year

-

including top artists, favorite songs, and the total number of minutes they spent listening to audio over

12

months. Year after year, Spotify users share their personal Spotify Wrapped on different social media platforms. Spotify makes sure the content is shared by incorporating new, unique elements each year. Spotify Wrapped increases Spotify's mobile app ranking and the number of app downloads. This is an example of which of the following?

Personal selling

Sales promotion

Viral marketing

Advertising

Public relations

Question 2 1 3 pts 5 5 Spotify Wrapped is a

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