Question: Question 2 1 part - - of 1 point _ _ _ _ _ _ _ _ outlines the characteristics of innovative success by investigating

Question 2
1 part-- of 1 point
________ outlines the characteristics of innovative success by investigating how consumers take on new products in their life.
A.
Positioning mapping
B.
Diffusion theory
C.
Concept qualification
D.
Institutional learning

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