Question 2

[10 marks]

Briefly discuss the five (5) problem frames that Sarah Collins can apply to solve problems around her as suggested by Kovitz (1999)

QUESTION 3

[23 marks]

a) Sarah Collins prefers to make all decisions pertaining to the business. Explain the disadvantage of her decision-making technique. (2 marks)

b) Identify the form of business ownership Sarah Collins most probably opted for based on her personality and discuss five (5) advantages and five (5) disadvantages of this business form. (1+ (10x2) =21 marks)

QUESTION 4

[28 marks]

a) There are two types of businesses. Identify the kind of business Sarah Collins runs and provide five (5) reasons why you categorised her business as such. (2+(5x2)= 12 marks) b) Identify and describe the probable five (5) steps of Sarah Collins creative process. ((5x3) +1=16 marks)

QUESTION 5

[13 marks]

a) State and explain four (4) practical considerations that Sarah should take into account when designing the actual branding. (8 marks) b) Briefly explain any five (5) points Sarah needs to consider when deciding if her business is ready to start selling their products/service as suggested by Smith (2013). (5 marks)