QUESTION 2 (10 MARKS) Given below a table of Competitive Profile Matrix of three major competitors in the U.S. cosmetic industry. Do further calculations and indicate their ranking in the industry from the strongest to the weakest. (6 marks) a. b. Based on the key success factors of Revlon, Inc.. List out any FOUR (4) major weaknesses for Revlon Inc.. (4 marks) REVLON AVON L'OREAL Key Success Factors Weight 1 n Advertising Price Competitiveness EPS Customer Loyalty Global Expansion Market Share Product Line Diversity Market Capitalization Debt Ratio Employee Dedication Net Income Revenues/Employee Total Score 0.05 0.08 0.06 0.08 0.08 0.08 0.12 0.12 0.07 0.12 0.07 0.07 1.00 1 4 2 2 1 1 2 1 2 1 2 3 2 3 1 3 2 2 4 2 1 3 1 2 4 2 4 4 4 4 3 4 3 2 4 4 QUESTION 3 (20 MARKS) According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces. Based on the case study Revlon Inc. 2015, justify the strategic significant and industry profitability either HIGH or LOW. You are required to provide THREE (3) reasons for each force to justify your answers for the strategic significant. Porter 5 Forces Strategic Significant HIGH/LOW REASONS Industry Profitability HIGH/LOW Rivalry among Competing Firms Potential Entry of New Competitors Potential Development of Substitute Products Bargaining Power of Suppliers Bargaining Power of Buyers (20 marks)