SECTION B : CASE ANALYSIS - DOMINO'S PIZZA INC. - 2013 (40 MARKS) ANSWER ALL QUESTIONS. QUESTION 1 (10 MARKS) Evaluate the following mission statement according to the major characteristics of a good mission statement given by a textbook. Is this mission statement a good one? Justify your answer. Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world. (10 marks) QUESTION (10 MADKS) QUESTION 2 (10 MARKS) According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces. Based on the details given for each Porter 5 forces in the table below, justify the strategic significant and industry profitability for each forces. Porter 5 Forces Detail Strategic Significant (High/Low) Industry Profitability (High/Low) Rivalry among Competing Firms Potential Entry of New Competitors Potential Development of Substitute Products There are a huge number of companies offering the same products. Firms compete for market share in a saturated market. Low barriers to entry. Easy for new firms to enter the pizza industry as the initial investment is not very high and government deregulation. There are a lot of substitute to pizza in the market.Example, frozen pizza is a substitute for delivery pizza There are a huge number of suppliers with low switching costs for firms to change their suppliers. Customers can easily find any substitutes for pizzas. Bargaining Power of Suppliers Bargaining Power of Buyers (10 marks) QUESTION 3 (20 MARKS) Given below a table of Competitive Profile Matrix of five major competitors in the U.S. pizzas industry. Do further calculations and indicate their ranking in the industry from the strongest to the weakest. Domino's Pizza Pizza Hut Papa John's Pizza International Inn Holding Little Caesars Critical Success Factors Weight Rating Score 0.13 4 4 3 2 3 0.11 4 4 3 3 3 1.Product Quality 2.Financial Position 3.Customer Service 0.10 4 3 4 3 2 0.09 3 4 3 2 4. Global Expansion 0.11 3 4 2 2 2 1 0.08 0.11 2 3 3 4 2 2 1 2 5. Customer Loyalty 6. Advertising 7. Market Share 8. Technology 9. Price Competitiveness 10.Product Variety Total Score 0.08 0.09 4 3 3 3 3 2 3 2 3 2 0.10 4 3 2 1 1.00 (20 marks)