QUESTION 2 (36 MARKS) Given below is the competitor's profile matrix (CPM) for the World Wildlife Fund for Nature (WWF) and its two nearest competitors, as mentioned in the case study Table 1:Competitive Profile Matrix : WWF THE NATURE CONSERVANCY CONSERVATION INTERNATIONAL Weight Critical Success Factors (CSF) ) 1. 0.10 3 2. 0.20 3 0.20 3 2 0.10 3 1 0.05 2 1 010 3 3 1 0.05 2 2 3. 4. Collaborative efforts 5. Revenue 6. Employee dedication 7. Financial position 8. Expense efficiency 9. Market Share 10. Project quality 11. Fundraising expenses 12. Project quality Total Score 0.03 3 1 0.03 2 ! 0.05 3 0.03 3 0.06 3 1.00 i. Identify the THREE (3) missing critical success factors (CSF number 1 3) that are very important for these non-profit organizations to compete. (3 marks) ii. Calculate the weighted and total scores for each organization. (12 marks) iii. Explain your CPM according to the ranking in the industry and suggest the area of improvement for WWF. (4 marks)