Question 2: (11 marks) Explain using the perceptual map provided, the positioning of each of these cities. (300-400 words total) Question 3: (7 marks) UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness. As the marketing manager for Fast Fitness you have decided to research the Australian market. You have identified office workers in the two major cities of Sydney and Melbourne as your target market. Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words) Question 4: (7 marks) Discuss each of the five stages in the consumer decision making process when buying a new computer for your sister. You should combine your discussion with theories provided in the lectures (250-300 words). Reference: a minimum of 2 academic sources to support your discussion. References provided must follow Reference Requirement detailed on page 4.