Question 2 (15 POINTS) Read the case Forecasting the Adoption of E Books (Course Pack) and answer the following questions I suggest you also read the article titled, Forecasting the Adoption of a New Product Explain the basics of Bass model How is the model useful to managers You are interested in forecasting the sales of E books Based on the information provided in the case, explain the steps you would take in developing the sales forecast for E books Explain in detail Develop a forecast for E book demand for the first ten years (from the time e books first became available) State all assumptions clearly Tabulate all the results nicely

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Question: Question 2. (15 POINTS) Read the case Forecasting the Adoption of E-Books (Course Pack) and answer the following questions. I suggest you also read the

Question 2. (15 POINTS)

Read the case Forecasting the Adoption of E-Books (Course Pack) and answer the following questions. I suggest you also read the article titled, Forecasting the Adoption of a New Product.

Explain the basics of Bass model. How is the model useful to managers?

You are interested in forecasting the sales of E-books. Based on the information provided in the case, explain the steps you would take in developing the sales forecast for E-books. Explain in detail.

Develop a forecast for E-book demand for the first ten years (from the time e-books first became available). State all assumptions clearly. Tabulate all the results nicely.

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