Question: QUESTION 2 ( 2 0 Marks ) Ireland is the home of whiskey and, because of this, the country boosts of a rich heritage of

QUESTION 2(20 Marks)
Ireland is the home of whiskey and, because of this, the country boosts of a rich heritage of quality whisky brands well
respected the world over. Irish whiskey has a depth and diversity to it which sets it apart from other international whiskey
categories.
Weighing in the foregoing statements, assess how McConnells Irish Whisky can leverage on country-of-origin perceptions
to facilitate global entry.

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