Question $2$

$(20$ marks$)$

SWOT analysis is considered to be one of the fundamental strategic management tools and techniques used in strategic management, although a SWOT analysis can be applied to both internat and exterhat environments. SWOT is an acronym for strengths, weaknesses, opportunities, and threats, and provides a framework for analysing these in the organisation's internal and external environment.

$2\mathrm{.}1$ Name and briefly describe the two fundamental strategic management tools and techniques that are used in strategic management when analysing the internal environment of the organisation, based on the description provided above.

$22$ Name and briefly describe the two fundamental strategic management tools and approaches that are utilised in strategic management when analysing the external environment of the organisation, based on the description provided above.