Question: Question 2 [20 Marks] Read the extract below and answer the questions that follow: Select a well-known company of your choice and assume that you

Question 2 [20 Marks]

Read the extract below and answer the questions that follow: Select a well-known company of your choice and assume that you are its marketing manager. Discuss how you would use the Boston Consulting Group (BCG matrix) to reduce risk and optimize outcomes by suggesting, which SBUs should receive what share of your organizations limited resources. Use examples directly linked to the company of your choice.

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