Question: Question 2 2.2 Discuss relevant steps in designing a channel structure (20 Marks) Guideline Notes Required to explain the influence of e-commerce on logistics. The

Question 2

2.2 Discuss relevant steps in designing a channel structure (20 Marks)

Guideline Notes

Required to explain the influence of e-commerce on logistics. The discussion must provide clarity on how the tool improves the logistics function. They should then compare the aspects of a business to consumer (B2C) distribution channel to those of a business to business (B2B) distribution channel. Provide relevant examples to support the discussion. Pure discussion is required, no tabulation.

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