QUESTION $2$

$(30$ MARKS$)$

$2\mathrm{.}1$ Discuss pest analysis in relevant government policies, regulations, political stability, and trade

agreements. Consider economic growth, inflation rates, interest rates, exchange rates, and unemployment

levels.

$2\mathrm{.}2$ What are the key factors considered in each of the five forces: threat of new entrants, threat of

substitute products, bargaining power of suppliers, bargaining power of customers, and competitive

rivalry within the industry?