Question: QUESTION 2 3 A firm allows customers to opt - in to get advertising and messages through text on their phone. This is referred

QUESTION 23
A firm allows customers to "opt-in" to get advertising and messages through text on their phone. This is referred to as:
a. Permission marketing
b. Customer preference marketing
c. Customer churn
d. Event-based marketing
QUESTION 23 A firm allows customers to "opt-in" to get advertising

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