Question: QUESTION 2 3 Idea generation is the stage in the new - product development process in which it is determined if the idea fits into

QUESTION

23

Idea generation is the stage in the new

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product development process in which it is determined if the idea fits into the company's marketing strategy and should be developed. prototypes are developed to test new product ideas. the company determines the direction it will take in developing new products. a firm generates ideas to find a product that will make it to the marketplace. ideas are test

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marketed with consumers to determine if they should be developed further.

QUESTION 23 Idea generation is the stage in the new-product development

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