Question $23$

XL Print Solutions, a distinguished $828$ player in the printing industry, faced a critical juncture as it sought to expand its market share in a rapidly changing landscape. Traditionally reliant on established B$2$B channels, XL Print Solutions recognized the imperative to harness the power of social media for a strategic and comprehensive expansion.

Business Challenges:

$1.$ In an industry steeped in tradition, the adoption of digital strategies was slow. The company faced a challenge in transitioning from conventional B$2$B models to a more digitally$-$oriented approach.

$2.$ The intricacies of the B$2$B printing industry, with its technical nuances and varied product offerings, posed a challenge in effectively communicating value propositions to a wider audience.

$3.$ A surge of niche players utilizing digital channels threatened XL$\text{'}$s market

dominance. The company needed a nuanced strategy to stand out amidst these competitors.

Strategy:

$1.$ XL invested in comprehensive content creation, including detailed guides on printing technologies, case studies highlighting successful

collaborations, and visually appealing product showcases for Instagram.

$2.$ Industry$-$specific Showcase Pages on major b$2$b social media platform were established to highlight their expertise in areas such as large$-$format printing, $3$D printing, and eco$-$friendly printing solutions.

$3.$ Also, leveraged a very prominent trendy visual social media platform which

became a canvas for creative storytelling. They used carousel posts to

showcase the step$-$by$-$step intricacies of complex printing projects,

fostering an appreciation for the artistry behind printing. $4.$ They used long videos also to introduce technical walkthroughs, equipment showcases, and interviews with industry experts to establish credibility and thought leadership.

$5.$ Strategic collaborations with influencers in the design and creative space were initiated to enhance brand visibility and connect with an audience that values aesthetics in print.Impact:$1.$ XL Print Solutions experienced a $50\%$ growth in followers and a $40\%$ increase in engagement on within the first year, solidifying its market presence.Ansesc?$22.$ The paid advertising campaigns resulted in a notable $30\%$ increase in qualified leads, and the conversion rate from lead to customer witnessed a commendable rise of $20\%\mathrm{.}3.$ The company became a recognized authority in the technical intricacies of printing, earning praise from industry peers and cementing its status as a go$-$to source for printing solutions.Problems:$1.$ A challenge was striking the right balance between technically rich content and content accessible to a broader audience$\mathrm{.}2.$ As social media algorithms evolved, XL$.$ Prints faced challenges in maintaining visibility$\mathrm{.}3.$ While visual$-$oriented social platform excelled in visual appeal, sustaining engagement required a concerted effort to provide valuable insights.Answer below questions for the above case study$\mathrm{.}1.$ What social media platforms you think the company has used? Why do you think the strategy of their social media worked? Also, explain if they would have not done any paid ads, what would have been impact. Try detailing with example.Differentiate between the "Business Challenges" & "Problems" sections Also, explain how they should solve each "problem".If you were the CMO of XL$.$ Prints, what would have been your social media strategy? Describe the platforms you would use, the promotion strategy, paid & organic tactics, etc. Your strategy has to be different than what's in case but should aligned to the business and goals of XL prints.IV$.$ Comprehend and summarize the entire case and provide an apt title for the case.