Question: Question 2: (33 marks) Diversification, either related or unrelated, allows a firm to achieve synergies. Diversification initiatives, must be justified by the creation of value

Question 2: (33 marks) Diversification, either

Question 2: (33 marks) Diversification, either related or unrelated, allows a firm to achieve synergies. Diversification initiatives, must be justified by the creation of value for shareholders. Amazon, the well-known e- retailer has pursued diversification through acquiring Souq.com, the well-known e-retailer in the Arab region. In light of this, identify type of diversification adopted by Amazon. Critically discuss benefits drawn from pursued diversification of Amazon and souq.com. (300 words)

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