Question $2$

$5$ pts

A consumer journey map is a visual representation of

all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.

situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.

a brand's offerings and how they align with various target markets.

a shopper's emotion$-$based motivations, which, if triggered, will spur a purchase.