Question $26(1$ point$)$

When developing a new product, your goal should always be to place it with as many retailers as will take it$.$

True

False

Question $27(1$ point$)$

Distribution intensity has relevance to involvement but has no relationship to consideration of risk by the customer.

True

False

Question $28(1$ point$)$

Developing a solid retail strategy pertains only to the "place" aspect of the marketing mix and does not involve consideration of the other three P$\text{'}$s of the marketing mix.

True

False

Question $29(1$ point$)$

Which of the following is true with regard to establishing a retail strategy?

Retailers are part of a larger system based on the degree of vertical integration in the overall supply chain with the ultimate goal that all members of the supply chain act as an efficient, unified system.

In choosing retailers, it is important to consider compatibility between your brand and the retailer's brand as well as relationships of power and interdependence between the two brands.

Choosing retailers involves considering customer expectations as to where they would expect to find certain products and at what price.

As with any other aspect of marketing planning and strategy, it's important to conduct market research when developing a retail and multichannel marketing strategy.

All of the above.