Question: Question 2 6 According to class which statement regarding segmentation is most accurate? Lifestyles, activities and opinions describe segmenting the market by needs Peychographics attempt
Question
According to class which statement regarding segmentation is most accurate?
Lifestyles, activities and opinions describe segmenting the market by needs
Peychographics attempt to understand group similarities
Demographics are sufficient to understand the target market
Demographics attempt to iscover how individuals are similar
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