Question: According to class which statement regarding segmentation is most accurate? Psychographics attempt to understand group similarities Lifestyles, activities and opinions describe segmenting the market by
According to class which statement regarding segmentation is most accurate?
Psychographics attempt to understand group similarities
Lifestyles, activities and opinions describe segmenting the market by needs
Demographics attempt to discover how individuals are similar
Demographics are sufficient to understand the target market a
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