Question: Question 2 6 pts Market testing can be experimental when two or more test sites are used to compare different marketing approaches, like alternate sales

Question 2 6 pts Market testing can be experimental when two or more test sites are used to compare different marketing approaches, like alternate sales channels or media, intensity and other variables that can be manipulated. Which of the following are essential to make proper inferences about the results? Remember that wrong answers subtract points from the correct ones. That the different test sites be equal in population That the different test sites be equal in GDP O A control group (or Test Market Site)

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