QUESTION $28$

Marketers can increase purchase frequency by persuading customers to try a product year round, rather than on a seasonal basis.

True

False

$1$ points

QUESTION $29$

To compete effectively during the growth stage of a product's life cycle, firms rarely need to make improvements or change the product.

True

False

$1$ points

QUESTION $30$

As long as marketers carefully choose their advertising slogans and images, targeted customers will encode the message easily and consistently.

True

False

$1$ points

QUESTION $31$

Paid, non$-$personal communications through various media whose sponsor is identified are called sales promotions.

True

False

$1$ points

QUESTION $32$

Pricing objectives represent components of the organization's overall objectives.

True

False

$1$ points

QUESTION $33$

The purchase of convenience products is often the result of an arduous process, requiring great input on the part of the buyer.

True

False

$1$ points

QUESTION $34$

Word$-$of$-$mouth reports and mass advertising have very little effect on hesitant buyers making an initial product purchase during the growth stage of the product life cycle.

True

False

$1$ points

QUESTION $35$

A market characterized by heterogeneous, well$-$differentiated products sold by a large number of sellers with some price control to a large number of buyers is monopolistically competitive.

True

False

$1$ points

QUESTION $36$

A market characterized by heterogeneous well$-$ differentiated products sold by a large number of sellers with some price control to a large number of buyers is monopolistically competitve.

True

False

$1$ points

QUESTION $37$

A firm's retail image is based upon the consumer's perceptions of the store and the shopping experience it provides.

True

False

$1$ points

QUESTION $38$

During the decline stage of the product life cycle, the marketing strategy is to increase prices.

True

False

$1$ points

QUESTION $39$

Promotion is the function of informing, persuading, and influencing consumers' purchase decisions.

True

False

$1$ points

QUESTION $40$

Sending varied, diverse promotional messages is considered effective for stimulating and holding customer interest.

True

False