Question: Question 2 9 ( 2 points ) Gillette, the maker of shaving products, increased the number of blades in its razors from five to six.

Question 29(2 points)
Gillette, the maker of shaving products, increased the number of blades in its razors
from five to six. To encourage consumers to adopt this modification, Gillette gave
away free samples along with a high value coupon on the purchase of a 24 pack of
the blades. The hope was that consumers would try the brand for free, then purchase
more at a reduced price, and finally pay full price for subsequent purchases. This is
an example of:
modeling
recency planning
shaping
packaging cues
dual coding
Question 29(2 points) Gillette, the maker of shaving products, increased the

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