Question $29(2$ points$)$

Listen

In an administered vertical marketing system,

participants$-$such as warehouses, transportation companies, and retail outlets$-$are typically owned by a parent company to ensure harmonious relations throughout the supply chain.

independent firms join together formally to decide as a group how the marketing channel will operate.

there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.

independent firms at different levels of the marketing channel join through contracts to obtain economies of scale and coordination to reduce conflict.

no individual participant has control over the others, since a third$-$party administrator overs m$."$es the entire supply chain.