Question 2

a) 10 Points

Please describe what a blockchain is and how it works (6 points). Please explain what is meant by miners are investing computing power to secure the network (4 points).

b) 6 Points

You are the founder of a startup that wants to compete with the previously introduced company Wolt. You want to copy the business model and need to align your strategy and processes. Please define the term business model (2 points) and explain how it relates to business strategy and business processes (4 points).

c) 9 Points

To evaluate your mobile app, you are planning a user test. Please propose an appropriate research design (incl. operationalization, research method and sampling strategy) to empirically test the users perception of your app (3 points) and justify your decisions (4 points). In your answer, shortly define internal and external validity and consider both concepts in your argumentation (2 points).

d) 11 Points

To finance your business endeavor, you are considering to raise money through an Initial Coin Offering (ICO). Please define the term ICO (2 points) and discuss three differences to other funding mechanisms that are relevant for the funding of your startup (6 points). From the four token types you know from the lecture, please choose one that is appropriate for your startup and justify your decision (3 points).

e) 18 Points

For the development of your app, you and your team employ the Scrum methodology. Please discuss three business challenges, that could have led to this decision (9 Points). Additionally, name the three scrum roles (3 points) and describe their main responsibilities and tasks (6 points).

f) 6 Points

Please discuss the feasibility of a peer-to-peer network as technological architecture for your app