Question: Question 2 A brand is a three - to five - word articulation of the heart and soul of the brand and is closely related

Question 2
A brand is a three- to five-word articulation of the heart and soul of the brand and is closely related to other branding concepts like "brand essence" and "core brand promise."
position
mantra
personality
identity
revitalization
Question 2 A brand is a three- to five-word articulation of

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