Question: Question 2 (a) Explain the challenges specific to managing a digital marketing campaign, as viewed from an organisational perspective. [25 marks] (b) Discuss the various

Question 2 (a) Explain the challenges specific to

Question 2 (a) Explain the challenges specific to managing a digital marketing campaign, as viewed from an organisational perspective. [25 marks] (b) Discuss the various stages involved in Search Engine Optimization. You should use examples to illustrate your points where possible. [25 marks]

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