Question: Question (2): Based on what you have studied about Pricing & Value in Financial Services answer the following: (8 marks) (ILOs A1, B1) What are

Question (2): Based on what you have studied about Pricing & Value in Financial Services answer the following: (8 marks) (ILOs A1, B1)

  1. What are objectives of Pricing?(3 marks)
  2. Explain penetration pricing strategy and price bundling strategy. (5 marks)

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