Question: Question (2): Based on what you have studied about Pricing & Value in Financial Services answer the following need an example : (8 marks) (ILOs

Question (2): Based on what you have studied about Pricing & Value in Financial Services answer the following need an example : (8 marks) (ILOs A1, B1)

What are objectives of Pricing?(3 marks)

Explain penetration pricing strategy and price bundling strategy. (5 marks)

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