Question 2 (Chapter 14, 20 marks /2 pages minimum) Nokia is expected to launch a new smartphone in 2021 in several Middle Eastern markets. A major aspect of its marketing budget will be spent on various marketing communication campaigns including advertising, public relations, and official launch events. a) Briefly explain the major steps in the "communication process" that Nokia must pass through, to have a positive impact on the sales of the new Nokia phones (12 marks). b) A manager at Nokia suggests that the advertisements should "integrate" with other communications. Explain briefly, what this means and provide two reasons why it is useful to integrate types of marketing communications (8 marks)