Question 2 (CLO 5 for Part A and B) Marks 20 Please read the case and answer Part A and B. Part A What should CEO do to create the culture change in the DEI? Help him by coming up with a plan, or at least a list of suggestions of what he should do and in what order? Part B Assuming that the DEl is operating in UAE, and it has similar challenges in GCC, what will be the effect on brand, what strategy would be required by the DEI? CASE Well aware of your experience and keen intuition, the newly appointed Chief Executive Officer of DEI Airlines, Frank Rassemblent, is asking for your help. The airlines troubled. Last year, a survey by the International Airline Passenger Association showed that 82% of those polled rated DEI Airlines as earline to be avoided at all costs ahead of Aeroflot, Nigeria Airways, and even teetotal Arab ai Thaimaassame stored the 1990s