Question 2

Data analytic tools are widely used by e-commerce organisations to identify their best customer and develop more targeted marketing plans.One of the widely used data analytic techniques is Recency, Frequency, and Monetary (RFM) technique. Describe the RFM analytic technique and explain the steps of the RFM data analytic technique using one hypothetical example.

(30 Marks)

Question 3

Name three (3) vulnerable points in the e-commerce environment. Please discuss technology solutions to avoid or minimize potential security threats.

(please include examples of each vulnerable point in e-commerce)

(30 Marks)

Question 4

Explain why product management and product information are crucial in e-commerce

(10 Marks)