Question: Question 2: Kraft Promotion Analysis Semi-log Regression ( 8 points) Again, use the data sheet in Kra.xlsx. a. Show the distribution of Unit Sold. Is

 Question 2: Kraft Promotion Analysis Semi-log Regression ( 8 points) Again,

Question 2: Kraft Promotion Analysis Semi-log Regression ( 8 points) Again, use the \"data\" sheet in \"Kra.xlsx\". a. Show the distribution of Unit Sold. Is it normally distributed? b. Apply the log transformation to \"Unit Sold\". Run the following regression and show the parameter estimates Regression MODEL: Ln(Unit Sold) = a + b * ShelfPrice + c * %Discount + d * Feature Dummy + e * Trough c. How would you interpret each parameter, a, b, c, d and e? d. Compare this model with the previous model. Which one ts better

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