QUESTION 2 Locky Corporation is about to launch a new security system specially designed for the apartment-styled residential properties. The security system is to be positioned as a premium and futuristic that comes with 10 new innovative features. All these new features are considered to be the first of its kind in the market and therefore quite complicated to be comprehended at a glance by the public. The R&D costs to come out with this new security system is also quite high. The new security system to be introduced is the second product of Locky Corporation after the huge success of their first security system labelled as Slamart. Locky Corporation considered the new security system as the flanker brand of Slamart. Slamart, a security system for all types of houses is primarily targeting at middle-class market with relatively low-values. Because of the different positioning, Locky Corporation would not want the market to associate the two products. Slamart is currently at the declining stage of its Product-Life-Cycle (PLC) and the new market targeting is currently focusing on the rural housing areas. The big challenge is to get their (rural people) attentions before the marketing message could be disseminated. A recent market study conducted by Locky Corporation reveals that the only factor that matters to the rural people is the pricing as large majority of them considered all security systems available in the market as having no significant differences. A. How the new security system is categorized under the product types"? No explanation required. (2 marks) B. Advice Locky Corporation on the "branding strategy" that should be employed for flanker brand of the new security system. Based on the chosen branding strategy, recommend one "brand name" for the new security system. (2 marks) C. Suggest the most ideal "distribution coverage" for this new security system. Briefly justify your answer. (2 marks)