Question $2($Mandatory$)(2$ points$)$

Suppose you have been running a campaign for some time now, and it has three parts: social media ads, an event, and more recently, local radio ads. You want to know what people on social media said about your campaign or brand during each of the parts of the campaign. According to the lecture, what kind of content category should you use to code your conversational data?

Process codes

Event codes

Context codes

Relationship codes