Question: Question 2 (Marks: 10) Answer the following questions in your answer booklet. Q.2.1 In your own words explain the following auxiliary marketing activities that are

Question 2 (Marks: 10) Answer the following

Question 2 (Marks: 10) Answer the following questions in your answer booklet. Q.2.1 In your own words explain the following auxiliary marketing activities that are used to transfer the market offering to the client. You are also required to provide an original example in your answer. Q.2.1.1 Standardisation and grading (3) Q.2.1.2 Risk taking (2) Q.2.1 (5) Describe the contingent reward leadership style in your own words and provide an example of how this leadership style would play out in a working environment of your choice

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