Question $2$

$($Marks: $20)$

Q$\mathrm{.}2.$ The BCG growth$-$share matrix and the General Electric $($GE$)$ market attractiveness

$(20)$

Istrength matrix are the most well$-$known models used for analysing the product portfolios of a company $($Makhita & Cant $2020).$ Using original examples of your choice, not from the textbook or Learn, explain each of the four quadrants in the BCG growth$-$share matrix.