Question: Question 2 (Maximum marks 10) The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers,

Question 2 (Maximum marks 10)

  • The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. To influence these parties, marketers must consider.

As a stake holder of the IQRA University. Discuss how this buying center will play a role to buy a high-speed internet from a well-known internet service provider for the students in the COVID-19 situation.

Note: You are encouraged to write your answer in small paragraph and in bullet points. The maximum length of this answer should not be more than 500 words.

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