Question: QUESTION 2 Regarding the new-product development process: the hypothesis tested is that the new product idea will not be profitable. a gradual roll-out of the

QUESTION 2

  1. Regarding the new-product development process:

    the hypothesis tested is that the new product idea will not be profitable.

    a gradual "roll-out" of the product-region by region-allows for more market testing.

    concept tests are done before any physical models are produced.

    likely ROI should be estimated throughout the process to force the new idea to prove itself.

    All of these alternatives are correct.

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