Question: regarding the new-product development process: - the hypothesis tested is that the new product idea will not be profitable. -a gradual roll-out of the product-region

regarding the new-product development process:

- the hypothesis tested is that the new product idea will not be profitable.

-a gradual "roll-out" of the product-region by region-allows for more market testing.

-concept tests are done before any physical models are produced.

-likely ROI should be estimated throughout the process to force the new idea to prove itself.

-All of these alternatives are correct.

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